“Marketing” is often misunderstood and under-utilized. Many people will think of marketing within limited scope as being synonymous with branding OR advertising OR lead generation or possibly a limited combination of those or the many other tactics that can be employed.
In fact, “marketing” is a discipline that should be pervasive throughout the corporate strategy. Some tactics & tools are unique to the marketing department (ex. branding, positioning, lead generation). But marketing should also work in lock-step with management, sales, operations, IT, HR, etc to contribute to the over-arching vision and ensure that the company, as a whole, is equipped and performing to achieve business growth and profitability goals.
Business S3 helps clients at the strategic level to develop cohesive growth and profitability strategies.
On a tactical marketing level, Business S3 leverages the techniques below to build marketing systems following the 3-Step Formula:
- Increase the number of customers
- Increase value of sales transaction
- Increase frequency of sales
Achieving those 3 core objectives requires an appropriate mix of branding/positioning and direct marketing techniques and Business S3 applies deep expertise in the techniques below to achieve objectives for our clients.
Marketing should be data-driven from A to Z. We build initial strategy from the data available at the start and establish Business Objectives, Key Performance Indicators and Metrics to measure performance and refine the strategy and tactics moving forward.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay Per Click Marketing (PPC)
- Social Media Marketing (SMM)
- Display Advertising
- Conversion Optimization
- Direct Mail
Contact us today for a Free presence analysis and to see how we can help you.