Marketing


“Marketing” is often misunderstood and under-utilized.  Many people will think of marketing within limited scope as being synonymous with branding OR advertising OR lead generation or possibly a limited combination of those or the many other tactics that can be employed.

In fact, “marketing” is a discipline that should be pervasive throughout the corporate strategy.  Some tactics & tools are unique to the marketing department (ex. branding, positioning, lead generation).  But marketing should also work in lock-step with management, sales, operations, IT, HR, etc to contribute to the over-arching vision and ensure that the company, as a whole, is equipped and performing to achieve business growth and profitability goals.

Business S3 helps clients at the strategic level to develop cohesive growth and profitability strategies.

FormulaOn a tactical marketing level, Business S3 leverages the techniques below to build marketing systems following the 3-Step Formula:

  1. Increase the number of customers
  2. Increase value of sales transaction
  3. Increase frequency of sales

Achieving those 3 core objectives requires an appropriate mix of branding/positioning and direct marketing techniques and Business S3 applies deep expertise in the techniques below to achieve objectives for our clients.

Analysis

Marketing should be data-driven from A to Z.  We build initial strategy from the data available at the start and establish Business Objectives, Key Performance Indicators and Metrics to measure performance and refine the strategy and tactics moving forward.

Digital Marketing

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay Per Click Marketing (PPC)
  • Social Media Marketing (SMM)
  • Display Advertising
  • Retargeting
  • Conversion Optimization

Offline Marketing

  • Direct Mail
  • Events
  • Telemarketing

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